Collective Moxie

Bring us in at the strategy stage, before creative is locked, so Latin audiences’ insight shapes story from day one

Don't treat Latino cultural competency as a polish pass applied after the creative is already finished

Mine and share your data on how Latin audiences (and their subsegments) are engaging with your brand or project

Don't assume a single “Latino” message or channel strategy works across Mexican, Puerto Rican, Cuban, Central American, Dominican, and other audiences alike

Stay open to country-of-origin, generational, and language-based nuance (first-gen vs. third-gen, Spanish-dominant vs. English-dominant vs. bilingual)

Don't apply a pan-Latino or pan-Hispanic message without accounting for regional and generational differences within that audience

Recognize Latinidad as a spectrum of identities, not a single shared culture, language, or narrative

Don't treat “Latino” as a monolithic checkbox audience with one shared story

Give us access to key assets (casting, footage, research, brand history) so representation is accurate, not assumed

Don't withhold context that affects whether Latino characters, communities, or stories are portrayed accurately

Treat us as a hands-on partner in execution, especially where Latino representation decisions get made in the room

Don't expect a strategy deck on Latino audiences with no follow-through on how it’s actually implemented

Stay responsive during active campaign or release windows, especially around culturally significant timing (Hispanic Heritage Month, regional holidays, moments affecting Latino communities)

Don't go quiet during a live campaign when a Latin-specific message needs a fast, culturally informed decision