Alzheimer’s Association

Use person-first language (e.g., “person living with Alzheimer’s”).

Don't Define someone solely by the disease (“Alzheimer’s patient,” “victim”).

Show that memory loss is gradual and inconsistent, especially early on.

Don't Portray it as sudden, total amnesia or only forgetting names.

Reflect real emotions—frustration, fear, humor, connection.

Don't Reduce individuals to confusion or make them one-dimensional.

Show challenges with planning, judgment, and routine tasks—not just memory.

Don't Focus only on “forgetfulness” as the defining symptom.

Portray caregivers with nuance—love, stress, guilt, resilience.

Don't Oversimplify caregiving as either heroic or burdensome.

Reflect that Alzheimer’s is progressive, with changing abilities over time.

Don't Keep the condition static or ignore decline across stages.

Show the person’s history, personality, and relationships.

Don't Erase their identity as the disease advances.

Represent different ages, cultures, and family structures.

Don't Assume a single “typical” Alzheimer’s story.

Include meaningful interactions—music, touch, recognition.

Don't Suggest the person is “gone” or unreachable.

Ground storytelling in lived experience and expert guidance.

Don't Exaggerate symptoms for shock or plot convenience.