Who we are

What we do

  • $490B

    The U.S. disability community wields an estimated $490 billion in annual disposable income, influencing an extended market worth more than $1 trillion when considering friends and family.

  • $21B

    The U.S. Office of Disability Employment Policy categorizes persons with disabilities as the third-largest market segment in the U.S. The discretionary income for working-age persons with disabilities is $21 billion.” In the title, could you please add “in” before discretionary income.

Do’s & Don’ts

The way we talk about disability shapes attitudes and perceptions. DO use the word “disability” and refer to “the disability community.”

Don't use euphemisms, including “special needs,” “differently abled,” or outdated terms like “the disabled,” which suggest separation from the larger community.

Respect identity and language preferences. Some people with disabilities prefer identity-first language, while others use person-first language. When in doubt, ask.

Don't use passive or victimizing terms. Say “he has cerebral palsy,” not “he suffers from cerebral palsy.”

Promote the social model, which holds that society’s attitudes, structure, and organization create barriers to full participation for disabled individuals.

Don't use the charity and medical models of disability. The charity model says people with disabilities need to be taken care of. The medical model states disabled people must be cured. This also ignores that disability is a valid identity – one which many people wear with pride.

Portray disabled characters as individuals with a 360-degree personality. Portray disabled characters as successful members of the community and showcase their skills and innovation.

Don't allow your portrayal of a character with a disability to dehumanize disabled individuals. Avoid harmful stereotypes such as the "villain," the "victim," the "innocent fool," and the "Super Crip," which reinforces the idea that disability is something that must be overcome.”

Show people with disabilities of all backgrounds. Disability cuts across every demographic – gender identity, age, race, sexual orientation, etc.

Don't assume one disabled person can represent the entire disability community.

Reach out to experts with lived disability experiences to bring authenticity and cultural accuracy to your project. Hiring writers and other crew members with disabilities is a best practice.

Don't cast non-disabled actors to play disabled roles.

Relevant
Case Studies

Glossary of terms

Consultation scope of services

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