Who we are

What we do

  • 93%

    Tell us it is important for parents and caregivers to talk to their children about mental health, yet 59% say they need help knowing how to start the conversation.

  • 57%

    Are the first generation to try and talk openly about mental health with their children.

  • 93%

    Say it is important to talk to their children about mental health; more than 47% need help knowing how.

  • 35%

    Strongly agree that they know the daily habits kids need to boost mental wellness.

  • 41%

    Strongly agree that they know the daily habits kids need to boost mental wellness.

  • 47%

    Strongly agree that they know the daily habits kids need to boost mental wellness.

  • 95%+

    Believe it's important to have access to kids’ mental health resources.

  • 50%

    Feel their children’s mental health has suffered during the past year because of social media use. 

Do’s & Don’ts

Use people-first language to decrease judgement and stigma, such as “She has bipolar disorder.”

Don't use language such as “She is bipolar.”

When a death occurs by suicide, say they “died by suicide” or “took his/her/their life.”

Don't say someone committed or completed suicide or “failed a suicide attempt.” Staying alive is never a failure.

Use mental health concerns or mental health diagnosis when describing someone with these challenges.

Don't say mental health issues to help decrease stigma.

Show how help is available through using a support system, calling a crisis hotline, or speaking to a mental health professional.

Don't share details of suicide methods as it can increase the risk of suicidal behaviors in others.

Watch everyday language.

Don't use words like crazy or bipolar to describe something. These words carry a heavy stigma. Think of alternatives, like wild.

Relevant
Case Studies

  • The Young and the Restless

Glossary of terms

Consultation scope of services

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