Caring Across Generations

Use storytelling to spotlight how people could be better supported when caring.

Don't Refer to care as a burden. It reinforces stigmas & alienates people who depend on care.

Show people taking an active role in and making decisions about their own care AND providing care to others.

Don't Depict people who need care as lacking individual autonomy or purpose.

Dramatize the obstacles that people face when balancing work and care. It’s relatable.

Don't Exalt the “heroic” individual (often a woman) who “does it all” selflessly.

Normalize various acts of care happening in homes and communities. Plus – it saves on your location budget!

Don't Default to situating care in a facility. Most people prefer to remain in their homes.

Include portrayals of “care circles” – especially ones that include paid care workers.

Don't Represent care as individual responsibility.

Depict care workers as highly-skilled professionals. Everyone loves watching competent people kick butt at their jobs.

Don't Reinforce negative stereotypes about care workers – it’s harmful.