Driving Box Office Performance through Authentically Inclusive Storytelling is a research report done in partnership with CAA, Full Story Initiative, and The Center for Scholars & Storytellers at UCLA.

The report builds on and expands previous research on AIR (Authentically Inclusive Representation) to further emphasize the need to improve both the quantity and quality of representation in filmmaking at all levels.

The report findings add additional unique data to the growing body of evidence that studios leave money on the table when they don't invest in projects led by diverse creatives and executives.

This research also provides actionable insights for those involved in every step of film creation — from pitch to promotion.